Ethical Choice

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There are more than 2,000 landfills spread throughout the country. We are increasingly exposing our environment to pollution. Beneath this disguise that we put on landfills to make them look better, there consists of toxins and greenhouse gases that are dangerous. 

When we think about pollution, our first thoughts go to the burning of fossil fuels, industrial emissions, indoor air pollution, wildfires, this list goes on. But, we do not think about what we put on our bodies every single day. 

The Fast Fashion Epidemic is a global issue—not only does it affect the environment of our planet, through means of it being the second-biggest consumer of water, responsible for the production of 20% of global wastewater and 10% of global carbon emissions. While also filling our landfills with disregarded textiles and clothing that donation sites will not accept. These fast fashion companies produce clothing at an alarming rate, faster than the general fashion industry had ever seen before. 

Every year, tons of mass-produced home goods, textiles, fabrics go into landfills. Of the fast fashion clothes produced, consumers will not purchase approximately 20%.  More than 2,000 landfills spread throughout the country, and we are increasingly exposing our environment to pollution. Beneath this disguise that we put on landfills to make them look better, toxins and hazardous greenhouse gases exist. 

 Fashion, especially throw-away fast fashion, is moving at a rate that is no longer sustainable. If you want to buy effectively – buy less, but buy well. Invest in quality, which will outlast these faster-manufactured items by an average of three times. 

Buying second-hand and vintage pieces is a way to practice sustainability in the fashion industry. It's a choice that can shrink our fashion footprint and, in a small way, help our environmental impact. 

My mission for Berkeley Brixton is to help slow the trend of shopping fast fashion by encouraging a priority to shop investment pieces that last and stay in circulation for many years ahead. To purchase brands that are sustainable and ethical. And vintage, consignment, second-hand. By offering accessibility and education one shopper at a time.